January 29, 2010

The lingering recession and resulting tightening of the budget belt has breathed new life into an old savings’ strategy: clipping and using coupons. According to a CNN Living article regarding online coupon use increase, “3.3 billion packaged goods coupons were redeemed in 2009″ which is a 27% increase over 2008.

Interestingly enough, the article states that 89% of coupons were through newspaper distribution with a 50% redemption rate, yet noted a 92% increase in online coupon distribution with a triple redemption rate. The latter shows the powerful influence of viral marketing and real-time search for product/service savings. The popularity of coupon savings has birthed a good number of websites that provide coupons and online coupon discount codes. Now, more than ever,  it is easy, cost-effective, efficient, – and even green – for manufacturers and businesses of all sizes to take reach their customers in the tightly competitive market.