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Microblogging as a Marketing Tool:

Twitter is the brand most people know, but the art and method of delivering an informative message in just a few short words, often with a link to a photo, video, or full article/blog called microblogging has been around for a while. However, 2009 was the breakout year for microblogging with Twitter leading the way into a worldwide phenom.

Microblogging  is shared by individuals, personalities, and businesses alike to communicate with an audience of subscribers interested in regular updates. Businesses can use microblogging in an integrated approach to reach customers with timely information.

Should Your Business Add Microblogging or Twitter to your Integrated Marketing Strategy?

There are several factors to consider before adding a new marketing tactic to your strategy. Breeze Marketing can help you determine if this is a marketing strategy you should employ, and whether it can be managed in-house or should be outsourced.

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